I'm not a copywriter. I'm a creative who understands that good work doesn't stop at how something looks — it has to make sense, sound right, and feel like the brand it belongs to. Every piece of writing here exists because a campaign needed it, a brand needed a voice, or a community needed to feel seen. That's what I write for.
When video content was dominating every feed, I went the opposite direction — just text, white background, no filter. I created and wrote the Only On SXM text series to tap into that specific feeling of either being from Sint Maarten or wishing you were there. It resonated with locals and visitors alike and became some of the highest performing content on the page. The top post reached 39,458 accounts — more than double the page's follower count at the time.
The ONLY ON SXM audience came to the page for authentic island content. The text series worked because it spoke directly to how people actually feel about Sint Maarten — no production, no filter, just words that hit. Locals shared it because it was true. Visitors shared it because they wished they were here.
The words that tie it all together.
Copy & Content
Burger King Radio Script
This radio script was written in 2021 for the D&AD New Blood Awards — one of the most respected student and emerging creative award shows in the world. The brief was Burger King, 60 seconds. Instead of writing a straight ad I wrote it as a rap, built around the rhythm of a lunch break, and had someone perform it.
The script didn't get submitted due to internet issues on the island at the time. But attempting D&AD at that stage — and coming up with something this different from a standard radio ad — is something I'm still proud of.
The script didn't get submitted due to internet issues on the island at the time. But attempting D&AD at that stage — and coming up with something this different from a standard radio ad — is something I'm still proud of.
Paradise Real Estate Visuals - Radio Script
Paradise Real Estate Visuals is a real estate photography, videography and marketing company operating across Sint Maarten, St. Barth, and Anguilla. I wrote this radio script for their on-air advertising. SXM radio culture loves a jingle so I wrote it with a sung closer — something that would stick after the ad ended.
Sxm radio isn't the same isn't what it used to be, but the people still listening are paying attention. They want to be entertained and they want to trust what they hear. That's what I wrote it for.
Press Release
A spec press release written as part of my SMMC application. The campaign is fictional, but the need is real.
