15 Days of Christmas

Sint Maarten businesses needed more visibility and the community deserved something during the holidays. I had the idea, pitched it, and built it from scratch.

Services

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Graphic design

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Community Management

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Social Media

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Campaign Strategy

Duration

December 2024 - Jan 2025

Client

ONLY ON SXM

Challenge

There was no playbook for this — I built it from nothing:

  • No existing structure, contacts, or template

  • Cold-called and emailed businesses until 15 committed — plenty were interested but not everyone followed through.

  • 15 partners across 15 days with no room to miss a day. Some contributed more than once, which meant coordinating multiple prizes from the same partner across different days.







Solution

Built and ran the entire campaign from scratch:

  • Designed all static graphics in Adobe Illustrator

  • Scheduled and managed daily posts

  • Coordinated all 15 partners through Email or WhatsApp.

  • Posted twice on some days to cover all partners across 12 days

Impact

  • Local businesses gained followers and visibility

  • The community had something to look forward to every day leading up to Christmas

  • The campaign ran again the following year — same structure, same contacts, all built by me the first time around